Logo


Think of our logo as our signature.

MintTwist’s M mark and logotype sit at the top of our brand. Used on its own, however, the logo carries much less weight. Avoid using our logo for the sake of using it, and treat it with respect with regard to where it appears and how it’s used.

If something doesn’t already have the logo in place then it probably doesn’t need to be there. If you think you need to include the logo on something, like a new document or a presentation, please ask a member of the Creative team before publishing.

Standard logos

Full colour, black wordmark
MintTwist logo on white

Use the large file for documents and presentations that are likely to be printed.

Files are transparent PNGs except small, which is on white.

Full colour, white wordmark
MintTwist logo on dark blue

Use the large file for documents and presentations that are likely to be printed.

Files are transparent PNGs except small, which is on dark blue.

Full colour monogram
MintTwist M mark

Use only on documents and presentations when our full logo has already been—or will be— shown.

Files are transparent PNGs. Consult a designer for help.

Black monogram
MintTwist M mark in black

Restricted use

For light complex backgrounds.

White monogram
MintTwist M mark in white
Black wordmark
MintTwist wordmark in black
White wordmark
MintTwist wordmark in white

Square logos for avatars

Monogram
MintTwist logo
Full logo
MintTwist logo
Special: Pride
Pride MintTwist logo
Special: Halloween
Halloween MintTwist logo
Special: Christmas
Halloween MintTwist logo

Acceptable and unacceptable uses

This is hella important, yo…

  • Do not use our logo without thought, or just to “MintTwistify” a document
  • Do not overuse our logo; once is almost always enough
  • Always speak to a member of the creative team if you are unsure
  • This is our brand. You must follow these rules.
Full-colour logo on white
MintTwist logo on white

This is our primary logo on a white background. It should never appear on a pattern or photographic background.

  • Do not use on darker than light grey
  • Only to be used on solid backgrounds
Full-colour logo on dark blue
MintTwist logo on dark blue

This is our primary logo on a dark background. It should never appear on a pattern or photographic background.

  • Do not use on lighter than dark blue
  • Only to be used on solid backgrounds
Single-colour on complex
MintTwist logo on a photo

This is our single-colour logo on a photographic background. It should only be used by a designer and must be signed off by the Head of Creative.

  • This is only to be used by a designer
  • Do not place on text or graphic devices
A note about the single-colour logo
This use case is rare. Note that it does not include the wordmark. This logo should only ever be used after an introduction to MintTwist using one of the two main logos.
Poor quality
Low quality MintTwist logo crossed out

Be sure to use the appropriate size files for your media.

Stretched
MintTwist logo stretched crossed out

Don’t stretch the logo.

Misplaced
MintTwist logo on a photo crossed out

Full-colour logos aren’t suitable for complex backgrounds.

Old logos
Old MintTwist logos crossed out

Strictly do not send out or publish anything that has an outdated logo.

Other brands
MintTwist paired with Google logo crossed out

Don’t pair our logo with any other logo, including clients’ logos.

Wrong colours
MintTwist logo with wrong colours crossed out

Don’t change the colours; leave the design to the designers.