Fonts and typography
Our type family is a key part of our personality.
Our type family is a key part of our personality.
MintTwist’s visual language makes use of a single font family. This enables us to express our brand in a consistent way, while the specific qualities of a font allows us to reflect our brand and personality through the documents we write and the presentations we give in a way that complements our tone of voice and editorial style.
Our primary brand font family is called Barlow.
Barlow is what’s known as a grotesque type of font, which basically (but not exclusively) means it doesn’t have flourishes. The font family is designed to be easy to read at all sizes, as well as stylish with its less-common features, such as the stunted descenders on the lowercase g and the slightly rounded edges.
It is good practice to open editorial content with a lead paragraph that summarizes the main points of the piece. This is an example of lead copy.
Our house style uses this paradigm on all appropriate website pages and documents. They are especially important at the top of editorial content and documents with lots of text.
This is any text that takes the format of sentences, paragraphs and lists. By and large this should be large enough to read (our web standard is 18 pixels and for documents this should be 12 points).
All copy (including headings) should be in the dark blue 1 colour as outlined on the Colours page. This can be inversed to white on coloured backgrounds, if necessary