Editorial style
MintTwist’s editorial style is authoritative and confident.
MintTwist’s editorial style is authoritative and confident.
As writers, speakers and consultants, we’re always striving to be thought leaders with a no-bullshit ethos and approach.
Our editorial style is as much about how we look as it is about how we speak. We should be paying very close attention to what we say, how we say it and how it makes us look when we do. When we write a blog article or create a presentation, we should be asking ourselves some key questions about each slide and each paragraph.
The following page is a quick-reference guide to any questions you may have about your content, whether it’s a sentence in a presentation or a photo in a blog article, referring back to here should help you to create the best content you’re capable of and present it in a way that is quintessentially MintTwist.
How we speak about ourselves is important. This is a basic guide to the correct syntax to use when we’re talking about ourselves.
an international digital agency working with brands to create inspiring campaigns.
an award-winning agency that looks to go beyond the conventional relationship.
Photography will play an increasingly important role in our editorial style across our website, particularly on the blog and other similar shareable areas.
We should be confident with the use of photography, and where possible we should use our own, provided it was taken with production value in mind. It’s also important to avoid using cheap graphics; never use clip art or overly synthetic-looking images.
Do use pictures of technology that supports what the article or page is about.
Do portray people naturally and candidly, in a way that appears realistic.
Do focus on interesting things, provided readers need not think about why it’s relevant.
Do be provocative and humorous, provided it adheres to the rest of the guidelines.
Don’t use company logos as featured images, ever. Consider a more relevant photo.
Don’t use synthetic graphics or text, they cheapen your content; instead favour real photos.
Don’t be too abstract. Picture your article sitting next to other, more interesting-looking ones.
Don’t use poor quality, too-small, stretched or badly-cropped images.
The way we write is a key identifier for our brand and should be given careful consideration.
This is not designed to be a definitive rulebook for writing style and accuracy. Instead consider the following points as a best-practice guide to writing content for MintTwist editorial pieces, documents and presentations and website pages.
The following points are some important things to remember.